Leadership, Authenticity, & Your personal brand

New-York Times best-selling author Chris Brady, just released a talk in the LIFE Series on leadership, authenticity, and your personal brand which is your uniqueness, your God-given calling to LIFE, your purpose, your raison d’etre.

With humor, passion, and great speaking ability, Brady calls upon us to dig deep in ourselves to detect our uniqueness.

“No one else has your story. Nobody experiences the world as the same way as you”, Chris Brady said in an audio CD available in the LIFE Library.

This concept of “uniqueness” to life is a preamble to what Brady calls your “personal brand”.

He defines your personal brand (PB) as “whatever you bring to the world which is uniquely yours”.

“The more you stick to what is uniquely yours”, he said, “the more authentic you are, and the more interesting it is, the more it is marketable to others”.

Brady singled out Robert Redford’s outstanding movie “The legend of the bagger vance” which describes a down-and-out golfer attempts to recover his game and his life with help from a mystical caddy challenging him to find his “authentic swing”.

“It’s time to move on, and to drop the baggage of the past, and find your authentic swing”, Brady reported from this movie which, he said, is not about sport, but a real application to leadership, and success.

“We meet people who have been in some wars in their lives and who have their heads messed up. Sometimes, we can’t make our heads clear about the past and feel responsible for damages in our lives and picture ourselves of not worthy accomplishing anything”, Brady commented adding “it’s like we’re already die and waiting to make it official”.

And there’s also the negative messages the world is sending to us: “don’t try too hard”, “don’t waste time achieving anything”, “don’t get your hopes up”.

“Our negative self-talk gets mixed with popular saying dragging us to mediocrity, insignificance, and unhappiness” Brady said.

We spend days of insignificance and misalignment away from our purpose chasing lesser things for immediate satisfaction and at the moment pleasure.

It’s time to find our authentic swing, that thing we were born to do, that thing that makes us come alive.



Published by Roosevelt

Roosevelt JF is a Global Leadership Fulbright Research Scholar from Florida Atlantic University (FAU) where he taught Haitian Studies as an Adjunct Instructor (2005-2010). Roosevelt was also a senior admissions adviser at Kaplan University. Roosevelt JF is the President of The JF TEAM, INC; a full media marketing and business development consulting firm based in Fort-Lauderdale, FL. He is a sought out radio and TV business show host. He is also a guest for several mainstream medias including NPR, the Miami Herald and Newsweek. He also leads the Center for Communication of AIDS, a network of journalists committed against AIDS in Haiti and South Florida. He speaks fluently Creole, English, French and Spanish. He is the author Of "Leadership sur le vif: Des idées pour le changement et la création de richesse en Haïti".

2 thoughts on “Leadership, Authenticity, & Your personal brand

  1. Love your blogs, Roosevelt! We are so proud of you & know that you have found your authentic swing! Blessings to you & yours!

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