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Promoting condoms, sanitation and vaccinations: Melida Gates told us to go the Coaca-Cola way!

Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

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Melinda gates

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